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Fantastic video campaign by our friends in the geothermal/ groundsource heat pump sector

GeoExchange video (screenshot/ YouTube)
Alexander Richter 3 Oct 2019

Geothermal Exchange Organization (GEO) as the Voice of the Geothermal Heat Pump Industry in the United States and agency 180LA have released a great video promoting geothermal/ groundsource heatpump technology and helping mitigate climate change.

As reported from the U.S., the geothermal/ groundsource heatpump sector has for the first time pooled resources to launch an ad campaign, and this with three competing brands, WaterFurnace, ClimateMaster and Enertech.

The Geothermal Exchange Organization (GEO) as The Voice of the Geothermal Heat Pump Industry in the United States and agency 180LA have released a project using improv and humor to directly address climate-change skeptics. … fantastic approach and video. Congratulations.

As a non-profit trade association, the Geothermal Exchange Organization promotes the manufacture, design and installation of GeoExchange (R) systems—the most energy efficient and environmentally friendly heating and cooling technology in the world.

“Featuring real people in real conversations makes our message that much more clear, relatable and powerful,” explains Ryan Dougherty, COO, GEO. He adds his trade group needed to do “something disruptive” in order to raise the “extremely low consumer awareness.”

At the centerpiece of the “Energy We Can All Agree On” campaign are a series of videos in which a left-leaning environmentalist/hippie and self-proclaimed geothermal spokesperson, Eric Caspian-Johnson Garcia-Marquez (played by actor Eric Satterberg), heads to “America’s heartland” to speak with real-life self-proclaimed climate-change skeptics about the benefits of using geothermal energy.

 

Source: MediaPost