News

World Bathing Day – June 22 – Celebrating the benefits of bathing

World Bathing Day - 22 June
Alexander Richter Alexander Richter 20 Jun 2019

World Bathing Day on June 22 honors and celebrates the diverse rituals and traditions that go hand-in-hand with the acts of bathing, cleansing and rejuvenation, while drawing attention to the one in three people on earth who currently lack access to clean bathing water.

Bathers across more than 50 countries are set to splash on this year’s June 22 World Bathing Day, sharing fun social media photos to raise awareness of water’s importance to all cultures over all time.

World Bathing Day honors and celebrates the diverse rituals and traditions that go hand-in-hand with the acts of bathing, cleansing and rejuvenation, while drawing attention to the one in three people on earth who currently lack access to clean bathing water.

“With this day of celebration comes the responsibility to raise awareness and affirm our resolve to ensure a time where bathing is possible for all,” according to Chair and CEO of the Global Wellness Institute (GWI) Susie Ellis.

The $56 billion hot springs industry has come together to promote and host World Bathing Day events, encouraging bathers from over 50 countries to post photos to Instagram’s @worldbathingday page with the hashtag #worldbathingday. As the June 22 sunrise spreads across hot springs around the world, bathing images will be uploaded and shared.

According to UNICEF, lack of access to clean bathing water is a critical health issue. There are severe consequences and implications when people have restricted access to bathing: every day around 1,000 children die from water- related diseases and every day women and girls must spend 200 million hours gathering water. To these people water represents time, education and hope.

World Bathing Day was created by the Bathe the World Foundation and supported by the GWI Hot Springs Initiative, a global forum for hot springs owners, operators and researchers.

“Bathing is an enjoyable, peaceful, social, multicultural and multigenerational activity that spans cultures, as well as spiritual and religious traditions, and plays a critical role in maintaining human health, comfort and dignity,” said Professor Marc Cohen, Chairman of the Bathe the World Foundation.

To participate in World Bathing Day events go to Instagram page @worldbathingday. For more details or to register your own event go to www.worldbathingday.org

Details can be found on the website of Bathe the World Foundation.

As part of the celebration, we will republish some related articles as they relate to geothermal energy in that context.