Geothermal needs evangelists to promote itself more
Alexander Richter
13 Dec 2009
Comparing search patterns for geothermal shows the limited reach of geothermal in the public perception compared to solar and wind, so a recent analysis of search patterns on Google Insights.
In a very interesting approach on measuring how well geothermal manages to create attention for itself, Geotermia a blog by Geothermal Anywhere (Geothermal drilling development firm) looks into the Google search patterns for geothermal, solar and wind via Google Insights.
In this comparison the authors “compared just searches linked to industry and this made us to conclude: Geothermal energy really waits for its own evangelist. The demand for solar and wind keywords is much higher than for geothermal one.
At the beginning, we chose those three keywords – geothermal, solar and wind. We set that we are interested just in web searches linked to industry, but worldwide. In other words, we asked Google Insights to show us relevant industrial demand for geothermal, solar and wind energy technologies, industry and technological products.
What we realized… Interest for information linked to geothermal energy was the lowest.
Well, the last question is: Users in which countries are interested in geothermal at most? The answer is on the last screenshot – it could be titled as „Geothermal Interest Map“. We could find there countries like Philippines, Kenya, Canada, U.S., Indonesia etc – traditional geothermal ones.
Looking at those graphs, once again we conclude: Geothermal energy really waits for its own evangelist.”
A very interesting approach and one that corresponds somewhat with the visitor statistics for geothermal, despite some a bit more positive patterns based on interest by financial players.
Source: Geotermia
